Brand on the Jobsite; Friend of Contractors: Reason Custom Printed Tape Measures
Ever come across a contractor without a tape measure? It is less frequent than a hammer free of a handle. For everyone working in trades or construction, a promotional tape measure is therefore exactly a sharp marketing tool. Share tape measures wearing your logo, and measuring twice becomes billboard space you did not had to pay for. Although subtle, it is somewhat sticky.
For builders, tape measurements are more than just tools; they are lifelines. Whether it’s for wall framing, cabinet fit check, or just seeing whether that new sofa will pass through the doorway, measuring is daily business. At least 83% of builders, according to the National Association of Home Builders, always pack at least two tape measures in the truck. Give them a tape bearing your name or number; your information is there under their thumb, always.
Design decisions run amok. For small pockets, retractable, locking, 25 footers; for the main task, big 25 footers. Some combine straight edge markers, built in levels, magnetic tips for metal studs, or both. Your decision mostly hinges on durability. You want your logo sloughing off not to happen when the first batch of drywall dust arrives.
Too much has also changed in printing technology. Complete color decals, laser etching, pad printing all of which remain readable miles longer than stickers ever could. Choose rich colors to assist the tape not fade among the sea of black, yellow, and silver instruments. Fun fact: 69% of tradespeople in a 2022 Promotional Products Association International poll reported they kept branded tape measures longer than promo pens or headwear. beats a mile a business card by.
Offering a trade booth or project site a tape measure immediately enhances trust. We work in your world, says it. Your brand begins to infiltrate the daily grind: distributed around the staff, placed in the toolbox, fastened on a belt. Some builders even relate stories like the time a branded tape slid into a concrete form and was dragged out days later, paint still perfect.
Mass ordered; they are fairly reasonable. Each one is like a little moving billboard not stopping at the office. Since tools are borrowed, your company name may show up in twelve separate garages, she sheds, or workshops. It is marketing that sticks with us, sometimes for months, sometimes for years.
Put your brand on something they use so that contractors looking at you every time they size up a project find something they like. Ignore the pen, magnets, or calendar. The next time, roll out a stack of custom printed tape measurements and observe whose hand shoots out first. It’s the indicator of a really clever promo.